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Channel: Language in advertising – Arnold Zwicky's Blog
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I love my Jack Adams

The most recent Daily Jocks ad, with a darkly brooding model in Jack Adams  briefs who’s performing the first step in a cock-tease show, pulling down one side of those briefs, hinting that he might be...

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Get Sporty

(Underwear, men’s bodies, and gay sex, though nothing hard-core, and there will be some material on language. Use your judgment.) Yesterday’s ad from Daily Jocks, with a racy caption of my own...

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An eruption of bromanteaus

Just when you thought that the ship of bromanteaus and other brocabulary (involving the (North American) slang term bro ‘brother, buddy’, used especially as an address term) had long ago sailed into...

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Head scratcher

(No sexually problematic content, but not much language either.) Today’s Daily Jocks ad, this time for Diesel underwear. With a caption added by me: Tony came to in an empty featureless Cell, all in...

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The Super Bowl looms

(There’s linguistic content here, but also considerable discussion of men’s bodies and man-man sexual acts, so this is not for kids or the sexually modest. For the rest of you, the man-man stuff...

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Trent Atkins, a great bottom

(Pretty solidly about men’s bodies and mansex, in very plain street language — which I consider to be the default vocabulary for talking at length about the details of mansex —  but much of it is about...

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Tinging the scalene triangle

From Daily Jocks on the 2nd, a set of three images for 2eros underwear, with this ad copy (untouched here): X MARKS THE SPOT Australian luxury brand 2eros have released The X-Series, a new active...

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Fruit loops

My posting on breakfast cereals for kids and the way they are marketed focused on Kellogg’s Froot Loops, an extraordinarily sweet cereal in the shape of small rings (or loops), whose rhyming name was...

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Sugar bombs

Today’s Calvin and Hobbes (as usual, a re-play of a strip from some time ago): Ah, the world of high-sugar breakfast cereals marketed to (sweets-loving) kids, visited here a week ago in a posting...

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Hillstone Restaurants and the Hillstone Group

On the bon appétit website yesterday, a piece “Welcome to Hillstone, America’s Favorite Restaurant” by Andrew Knowlton, with the teaser: It’s never going to win a James Beard Award. Or try to wow you...

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The watermelon files

Yesterday, this startling ad from the Daily Jocks firm, specializing in premium men’s underwear from various companies — in this case, from the cheeky Australian company Supawear, offering its...

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Tastee days

Today’s Zippy: (#1) From the annals of snowclones, commercial icons in contestation, commercial names, and advertising run amok. Snowclones. In the title: “He put the eff in the tee”. Eff (for Freez)...

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Magnitude boys

(Ok, men’s bodies and some suggestive verse, but nothing really X-rated. And there’s even a bit of language stuff.) The most recent Daily Jocks ad, with an accompanying on-line ad (and my caption):...

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The masturbation sleeve

(The subject line should warn readers about the content to follow. There will be linguistics, and also music, but there’s no denying the sexual content, which might make some readers uncomfortable.)...

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Annals of advertising: the Slack animals

(About advertising and life in Silicon Valley.) Lunch yesterday with a techie friend I’ll call Paul at a Palo Alto restaurant with lots of Silicon Valley types in it, including a long table with a work...

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A fine commercial portmanteau

This week’s excellent potmanteau: Armachillo clothing from Duluth Trading Co.: ARMADILLO (for its tough protective scales) + CHILL (for cooling ability), with CHILL put iside ARMADILLO (ARMA – DILL –...

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Ho Ho trees, Ho Ho logs

Today’s Zippy takes us to the Hostess Snack Forest, where we can stand in awe of the giant chocolate cylinders filled with white creamy delight: (#1) Let’s just register the impressive phallicity of...

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Schmitts Gay Beer

Caught on a best-of-SNL feature on VH-1 today, the truly fine parody skit “Schmitts Gay” from season 17, 1991, of Saturday Night Live, with Chris Farley and Adam Sandler as two gay housesitters who...

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Name play in Basingstoke

From my English correspondent RJP, this tradeperson’s van, photographed on the street: (#1) Flat Boy Skim is a bit of complex name play on Fatboy Slim. Well, you have to know who Fatboy Slim is,...

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Cross-commercial fertilization

Currently running the rounds on American television, a Progressive Insurance ad (featuring the company’s spokesperson Flo) into which a giant humanoid pitcher of some colored drink intrudes, by...

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