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Channel: Language in advertising – Arnold Zwicky's Blog
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Big and cool and tangentially surreal

An ad that has been running in the NYT Magazine for several weeks:   (#1) Despite having a caption in French, the ad is clearly American: the adjectival idiom big-ass ‘really big’ in the company name...

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The Insolence and the Ecstasy

(Not for kids or the sexually modest.) Today’s Daily Jocks ad, offering 2eros Black Label items (with my caption): (#1) The Insolent Brothers Offer themselves On the altar of Eros to Needy faggots...

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Cereal mascots

Today’s One Big Happy, with the kids’ grandparents at breakfast, contemplating the cereals on offer, with some dismay: (#1) It’s a tribute to the saturation of television advertising that a great many...

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Advances in the fast food world

An announcement in my Facebook feed this morning, from Adverising Age yesterday: Burger King Introduces Whopperito, a Whopper Burrito: Tex-Mex Mashup to Be Sold Nationally From Aug. 15 Burger King’s...

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Dick’s rhyme

(Racy, but not, I think, officially dangerous to children and the sexually modest, unless the verb shag is over the line. Look, Austin Powers: The Spy Who Shagged Me came out in 19 – bloody – 99, with...

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Lance the versatile

Today from Daily Jocks, Teamm8 Activ8s Our Lad Lance: (#1) Lance leaps in his leggings, Roguishly, ridiculously, The Mustache Man of Manly Beach. (#2) Put a jacket on him and he’s Mush Man. The...

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Rainbow ads

The latest (August/September) issue of The Advocate has two themes, one long planned — it’s the LGBT travel issue — and one responding to urgent current events, the June 12 shootings at the Pulse...

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Pun days

Two recent cartoons with complex puns, both requiring serious cultural knowledge. A Mother Goose and Grimm, and a Liam Francis Walsh cartoon in the October 17th New Yorker: (#1) (#2) I Can’t Believe....

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True Confessions Ripped from the Tabloids

(Well yes, men’s bodies, and lots of gay innuendo, but nothing to frighten the horses.) Headline in The Gaily Male: “How Giacomo ‘Giacco’ Giaccone’s SuperSnapJock made me into a sniveling bitch”   (#1)...

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Apostrophic moments

Punctuating possessives and plurals in writing English is something of a minefield; possessive plural forms like ladies’ and women’s are especially tricky, and quite a few writers of English would...

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Blue-Emu

Being heavily advertised on cable television: Blue-Emu spray for pain relief (a relatively recent addition to the company’s line of ointments). You can watch baseball great Johnny Bench flogging both...

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Pharmaceutical morning names

Today’s morning name, an AZ name: AstraZeneca. Which of course led me quickly to the singer Astrud Zeneca. From Wikipedia: AstraZeneca plc is an British–Swedish multinational pharmaceutical and...

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Jizzball

(Obviously, sexual content, so not to everyone’s taste.) On AZBlogX yesterday, in “Johnny Rapid at the jizz ball”: It started with a device for simulating ejaculation in making porn movies, called a...

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Annals of double entendre

Comment by Robert Coren on my “Meaty matters” posting: “It Ain’t the Meat, It’s the Motion” inescapably reminds me of a cigarette ad from my youth, whose slogan I chose to interpret in a way probably...

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Poppin’ Fresh in a pink dress

(It starts with dough and cross-dressing and eventually touches on several sexy topics. So: definitely racy, but probably not enough to frighten the horses in the street.) Today’s Rhymes With Orange...

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Stud Finder

(Discussion of men’s bodies and male-on-male sex in mostly very plain language, so not for kids or the sexually modest.) Today’s playtime viewing began with a compilation video of scenes from porn...

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Coded!

(Men’s underwear alert! Premium grade, but still…) Harry stumbled one day into the neighborhood Force field and was 22-Coded, became Hunky, a super-beast of enormous Strength, intense Sexuality, and a...

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Demented p.r. pitches, absurd ad copy

Recently the admirable Margalit Fox has been posting on Facebook a series “Demented P.R. Pitch of the Day” (Margalit seems to read more of her nonsense mail than I do). I’ll give the two most recent...

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Like a mayfly

Today’s Bizarro:   (#1) (If you’re puzzled by the odd symbols in the cartoon — Dan Piraro says there are 3 in this strip — see this Page.) Appropriately for May Day, this strip is ephemeral: this...

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blue jack

It started with my observing to a friend that a container in which a blue cheese had been stored can be used to start “blu(e)ing” any cheese, citing the blue cheddar I had recently created in my...

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