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Channel: Language in advertising – Arnold Zwicky's Blog
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Late summer porn sales

(Mostly about gay porn and advertising for it, but there’s some language stuff in there.) We’re into the latter part of the summer season, and there aren’t many occasions to celebrate in the US, now...

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Protecting fictional brand names

It’s all about Duff Beer, on The Simpsons: (#1) From Wikipedia: Duff Beer is a brand of beer that originally started as a fictional beverage on the animated series The Simpsons. Since then it has...

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Dingburg names

Today’s Zippy, with two sets of names to savor: (#1) First, there are the preposterous Dingburger names: Flexo Sodafiber, Glassine Bookpaper, Flemish Spindleplunger. Then there are the products, their...

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Annals of fast-food excess

Caught on tv yesterday: two, count them, two, recent commercials for excessive fast-food offerings: Wendy’s Baconator (970 calories of bacon, burger, and cheese) and Arby’s new Loaded Italian Sandwich...

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Crab feast

Some time ago a tv commercial went past me in the middle of the night: a commercial for a fast-food or casual-dining restaurant advertising specials on crab, a feast of snow crab and king crab. So I...

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Kraken! And GEICO!

This recent tv ad for GEICO entertained me enormously: A description, from the iSpot.tv site: At a golf tournament, a golfer prepares to make a shot over the water. Just before he goes to swing, a...

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All things shark

Heavy advertisement on cable tv for the summer-end event Shweekend (Shark Weekend — somehow, sharks provoke portmanteaus) on the Discovery Channel. (#1) (The poster plays on the film title Sharknado 3:...

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Superpatriot hot dogs

Now on tv around here, an advertising campaign for hot dogs that goes way over the top in making claims for the patriotic virtues of one particular brand, Ball Park Franks from Hillshire Brands: The...

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Breadsticks

Big advertising campaign underway for Olive Garden’s “breadstick sandwiches”. Now the idea of a breadstick sandwich might strike you as absurd, if you think of breadsticks as pencil-thin and crisp,...

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Annals of phallicity: nozzles (and glycerin, lubes, and posing oils)

(A posting drenched in the contemplation of the male body and man-man sex, but with linguistic points along the way. Use your judgment.) It starts with a Channel 1 Releasing (C1R) ad for their current...

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Walsh plays with formulaic and conventionalized language

In a recent cartoon posting, one (#2) from New Yorker cartoonist Liam Francis Walsh, who frequently plays with language. Here are five more from Walsh on formulaic, conventionalized, or clichéd...

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Morning: the call of nature

Yesterday’s morning expression on awakening (with a need to answer the call of nature) was not exactly a name, but, well, the NP the call of nature. That led to the product Serutan — that is a name —...

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Lightning strike

Yesterday’s ad from Daily Jocks: Supaman has only to rub his Hands together, or grind his Crotch against a hot guy, and Sparks will fly. His energy can Drive a roomful of men into Heat… Plus, he knows...

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Rafe on display

(Some plain talk about man-man sex in here, but no X-rated images. Use your judgment.) Yesterday’s ad from Daily Jocks (with my caption):   (#1) Rafe — solicited by Nasty Pig at the Bay of Pigs dance...

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A regrettable food name

The chirpy and supremely annoying commercials for Dump Cakes are back on my cable tv. Here’s a sample: The box of stuff you just dump on top of the other ingredients and bake in the oven:   (#1) The...

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Pop-Tart blasphemy

This Pop-Tart commercial for their new Peanut Butter & Jelly line went past me this morning: Well, I heard the peanut of peanut butter as penis, but that’s no surprise for someone of my...

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Breasts and bras

In the November Harper’s Magazine, a fine piece by Sallie Tisdale, “Miracles and Wonders: One woman’s search for a perfect bra”, touching on almost everything bra-related. Here I’ll look at four...

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Clean underwear

A recent tv commercial ‘Clean Underwear’ for Charmin Ultra Soft toilet paper, featuring the four Charmin bears and their mother, skirts direct mention of feces stains on underwear (colloquially...

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ExtenZe

(It’s going to be penis penis penis in this posting. But fairly decorously, and with some discussion of names, plants, and medicine.) Every so often there’s an outbreak of ExtenZe commercials on...

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Nugenix

A couple of weeks ago I posted about the product ExtenZe, a herbal nutritional supplement claiming to promote “natural male enhancement”, a euphemism for penis enlargement. Additionally, television...

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