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Channel: Language in advertising – Arnold Zwicky's Blog
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Jockstrap Man, Hutspah shirts, and Nudie Cohn

From Facebook friends who passed this image (from Kitsch Bitsch) on: (#1) Clearly a page from a catalogue, offering jockstraps (from an unnamed company) and Hutspah shirts, with the models arranged so...

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Today’s baffling taboo avoidance

In yesterday’s NYT, a story (“Off-Color Wordplay From Kraft, Part of a Big Marketing Blitz” by Stuart Elliott) with a baffling bit of taboo avoidance in it (bold-faced in the excerpt below). The Kraft...

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The Nauga

Today’s Zippy: On the Nauga, see here, and on Poppin’ Fresh, see here. It’s news to me that Poppin’ Fresh is now a licensed therapist.

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Zesty Anderson Davis returns

From the Inquisitr site: Kraft’s Zesty Guy Back Thanks To Million Moms Protest Kraft’s Zesty Guy raised the hackles of One Million Moms, a group known for its continual harassment of America’s...

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Share the rainbow

Finally paid attention to ads for Skittles, with the theme “Share the rainbow … Taste the rainbow”. Given my interests in all things rainbow and in foods of all kinds, I thought I’d check out the ad...

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Porn prosody

Another installment of material on the (gay) porn register, following up on this posting, where I looked at some lexical features, saying about man pussy, boy pussy, man cunt, boy cunt, man hole, [and]...

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Tasty names

From my back files, this entertaining story in the MediaPost Marketing Daily on April 21st, “Haagen-Dazs Gelato Launch Uses ‘La Dolce Vita’ Theme” by Karlene Lukovitz, beginning: Häagen-Dazs – the ice...

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Annals of phraseology

From the NYT on the 10th, an obit by William Grimes, “Cal Worthington, Car Dealer With Manic Ads, Dies at 92″, beginning: Cal Worthington, a car dealer whose off-the-wall commercials, first broadcast...

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BearBoat

Freshly appearing at a local restaurant, BearBoat wines, from Sonoma. Entertaining name, with its /b/’s. And with cute labels, with this as a template: (#1) Particular instances have captions as well...

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serials

In the NYT on the 12th, an obit, “Robert Taylor, Who Put Hand Soap in a Bottle, Dies at 77″ by John Schwartz: Robert R. Taylor, a serial entrepreneur who popularized hand soap from a pump [Softsoap],...

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Bake and you shall receive

Passed on by Terry Bartlett on Facebook, this ad for Diamond Walnuts. The video: (10/3/13) You always want him to be more thoughtful and romantic. This Diamond Toasted Walnut Truffle recipe will make...

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and it floats!

(Advertising and the display of men’s bodies.) From Chris Ambidge, a set of six vintage ads for Ivory Soap (99 44/100 % Pure … It Floats), mostly featuring men or boys bathing in groups. The first has...

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It floats! (ch. 2)

Commenting on my Ivory Soap posting (“and it floats!”) yesterday, Ann Burlingham asks about the images of naked boys and men in these vintage ads: Do you or Chris [Ambidge, who sent me the images] have...

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Asgardian

In recent advertising news: from Adweek on the 11th, “Charmin Thinks Twice About Its ‘Asgard’ Joke, Even Though Twitter Loved It: Gone but not forgotten” by David Gianatasio: (Hat tip to Victor...

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Briefly noted: inversion

From an ad for the Teeter machines designed to stretch you out and make you feel better, a reference to the “benefits of inversion”. Inversion has multiple senses, including some in linguistics, but...

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Briefly noted: ad claims

The website says: Take Cold-EEZE® whenever you start to feel cold symptoms.
Our unique zinc gluconate formula releases zinc ions to fight your cold virus. Cold-EEZE® lozenges have been clinically...

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Cartoon retirement

Today’s Zippy: (#1) The characters pass on. On Bazooka Joe: Bazooka Joe is a comic strip character, featured on small comics included inside individually wrapped pieces of Bazooka bubblegum. He wears a...

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Cod loins

From Ellen Seebacher on Facebook, this puzzling ad:   (#1) Cod loins? Loin is an unusual body-part term. AHD2 on the word: the part of the body on both sides of the spine between the lowest (false)...

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Briefly noted: It’s not a razor

Heard, endlessly, on cable tv, an ad for a hair-removal system: It’s not a razor. It’s not a laser. It’s No-No. It’s also not a waxing treatment, but no doubt the razor / laser rhyme was hard to...

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Frivolity for Valentine’s

From Steven Levine, this remarkable advertising image: Elsie the Cow, in a maid’s apron and nothing else — yielding a racy image — offering a very substantial breakfast. Smiling and dancing. More on...

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