From the Inquisitr site:
Kraft’s Zesty Guy Back Thanks To Million Moms Protest
Kraft’s Zesty Guy raised the hackles of One Million Moms, a group known for its continual harassment of America’s Sweetheart Ellen DeGeneres and fear of ambient bestiality in network commercials. So how did One Million Moms affect Kraft’s Zesty Guy marketing campaign? It seems, if Jezebel is correct, that their anger served only to get us more of the naughty pinup boy.
Some samples from the new campaign will follow below, along with a Kraft scheme for creating Zestygrams for personal use.
The background: material on the previous playful campaign (with photos) is in “Zesty Anderson Davis”. On the One Million Moms’ ravingly hyperbolic response, from Inquisitr:
One Million Moms Cause Kraft Ad Controversy
The group of conservative mothers is outraged because Kraft has gone and used a nude man, covering his important “parts” simply with a blanket. The fact that the man is sprawled out rather leisurely in the Kraft ad only adds fuel to the One Million Moms’ fire. Their site goes on to say, “Christians will not be able to buy Kraft dressings or any of their products until they clean up their advertising. “The consumers they are attempting to attract – women and mothers – are the very ones they are driving away. “Who will want Kraft products in their fridge or pantry if this vulgarity is what they represent?”
They objected to the indecency of that picnic photo (which is in the previous posting). Kraft has responded with this new offering, using sand rather than the corner of a picnic blanket:
(#1)
A montage of some other ad images in the new series:
(#2)
On to Zestygrams, on Kraft’s Let’s Get Zesty site. Here’s an example:
(#3)
There are two stages in composing a Zestygram. First, you pick onej of six images:
(#4)
Then, you get a template message to fill in using pull-down menus. For Thanks, the template looks like this:
OH HEY
[pull-down menu]
NO ONE
[pull-down menu]
QUITE LIKE YOU.
JUST WANTED TO SAY
THANKS
[pull-down menu]
(The pull-down menus ensure that Kraft, which provides the options, isn’t associated with anything truly raunchy — suggestive, yes; dirty, no.)
