(Advertising and the display of men’s bodies.)
From Chris Ambidge, a set of six vintage ads for Ivory Soap (99 44/100 % Pure … It Floats), mostly featuring men or boys bathing in groups.
The first has appeared on this blog before, in a posting on men in recruiting posters and ads (“Recruiting men” of 7/27/13):
(#1)
Still in war-time:
(#2)
Then in the showers at the gym:
(#3)
Boyish playfulness:
(#4)
(#5)
And a solo bath:
(#6)
Note the emphasis on cooling off by bathing with Ivory, plus the gentleness and safeness of the soap.
