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Channel: Language in advertising – Arnold Zwicky's Blog
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The lure of trochaic tetrameter

A commercial for Cyvita is currently going the rounds. It promises Longer, stronger, and more frequent erections It begins with two rhyming trochees (SW SW), then branches out into two more complex...

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Lurid Easter food

Passed on from several sources (e.g. here), this 1957 ad “for the gayest Easter Eggs”: When this was posted on Facebook, I wrote there: Wish the text were easier to read. the photos are vividly...

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Startling image for Holy Week

In my e-mail this morning, an ad for gay porn from the Falcon / Raging Stallion Studios for Holy Week, with hot porn actor Adam Ramzi posing as Jesus (and the playful commercial slogan “It’s a Good...

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Three for the day (Easter)

Today’s crop of cartoons includes a Bizarro, a Zippy, and a Mother Goose and Grimm: (#1) (#2) (#3) In #1, the kid is obviously a cartoon character, while his parents are represented as what count as...

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The poetry of green tea

Among the many teas sold by Tazo (from South Seattle WA) are three green teas that my daughter got for me recently, to replenish my supplies. The company is into lush, poetic descriptions of its...

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Two cartoons from yesterday

From yesterday, a Luann passed on by David Craig on Facebook, and a Basic Instructions passed on by Scott  Meyer, also  on Facebook: (#1) (#2) On the wording of ads, and on aggressive humor (in this...

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Dingburg bubbles

Today’s Zippy: (#1) Fleer’s product was pink (hence the strip’s title, “In the pink”), apparently because that was the only coloring the inventor had on hand. From Wikipedia: Dubble Bubble is a...

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Double-take

Victor Steinbok found this on Google+ and passed it on to me; a great many sites have versions of it: Note: These Tasty Crackers are Australian; the sale price is in Australian dollars. Lots of people...

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Mom likes ’em hot, hairy, and hung

(Mostly about gay sexuality rather than language.) As usual, purveyors of gay porn have special offers for a holiday, in this case Mother’s Day. TitanMen thinks Mom is aching for hours and hours of big...

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Commercial portmanteau

From Ryan Tamares recently, a piece of a Subway Flatizza box. The box woudn’t scan for me, but what it says is Flatizza™:  “Cheesy & delicious meets crispy & square” (easily readable as...

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Three diverse

This morning: a classic Doonesbury on foul language; a Rhymes With Orange citing the spurious “rule” that an English clause must not end in a preposition; and a Zippy looking back at an ad icon of the...

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Two cards

On Tuesday, Ned Deily and I were investigating the workings of my scanner, after it had behaved  oddly for me on several occasions (garbage on scanning some black-and-white images, very odd colors when...

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The philosopher at the cinema and in the marketplace

Anthony Lane, reviewing The Amazing Spider-Man 2 in the May 5th New Yorker: I lost count of the scenes in which Gwen and Peter thrash out the question of whether they should be a couple, and there is a...

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Plant life by public transport

Now on my desk, a box of Pomegranate notecards, originally posters by Emilio Camilio Leopoldo Tafani for London public transport in 1915, now in the London Transport Museum. Art, plants, and...

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Four for the fourth

My morning mail on Wednesday the 4th brought me six suitable cartoons for this blog. Two I have already posted about: a Doonesbury with Duke hallucinating a lizard; and a Bizarro with a diner asking...

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Josh Kline

From Andrea K. Scott’s review “Parklife: Playing hide-and-seek at a sculpture show on the High Line” in the New Yorker of June 9th and 16th, about Josh Kline’s brilliant “Skittles,” near the Standard...

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DILF days

(Warning: Very high (gay) sexual content in the text of this posting. Pass on if you are under 18 or if such content doesn’t suit you.) Father’s (or Fathers or Fathers’) Day is about to be upon us, so...

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Lateral flash thong

(Mostly, but not entirely, about men’s underwear.) On Facebook, a link passed on by Matthew Melmon  to a June 13th posting on the Metro (U.K.) website, “Amazing news! Now you too can own this...

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On the foodmanteau front

Now from Taco Bell, a hybrid food with a hybrid (portmanteau) name. You can critique the food — a double-Mexican combo, of quesadilla and burrito — or the name (Quesarito, which strikes me as...

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Sunday jottings

Four items from the front matter in today’s New York Times Magazine: the compound poolside memoirs; the euphemism go to Spain; the term binky ‘pacifier’; and citronella for warding off mosquitoes....

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