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Channel: Language in advertising – Arnold Zwicky's Blog
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Area 51 x 57

Today’s Piraro/Wayno Bizarro crosses iconic space aliens from popular culture (sequestered, according to lore, in Area 51 in Nevada) with an anthropomorphic Heinz ketchup bottle (advertising itself, on...

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Magritte’s #9 Son

(Somewhat astonishingly, this is going to end up in over-the-line raunchy territory — not for kids or the sexually modest — with a celebration of a character who’s both a feminist and a dirty slut, who...

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Clothing of delight, soft clothing

Two ways of looking at lounge shorts (for men) in two ad campaigns. Both touting the softness of the clothing (genuinely desirable in coverings for men’s private parts), but one pushing it as a vehicle...

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Be the Master of the Meat!

(Warning: some discussion of sexual slang in a serious but straightforward tone.) From the annals of masculine meat holidays in my country, a Blackstone tv spot “Father’s Day: Griddle Envy” (first...

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Some people call me Piggie

Appearing in my FB as a response to my 7/4 posting (for Fathers Day) “I am a good Boy for you, Daddy” (about Daddy – Boy relationships), this remarkable billboard (without identification or comment),...

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Stories from Sloganville

(What can I say? There will be dipsticks and dipshits, so eventually this posting will be at best borderline for kids and the sexually modest.) News commentator explains that in citing the slogan You...

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Oh, dem rainbow bones

(underwear, swimwear, plus references to men’s raunchy bits and one (edited, but decidedly hot) image of gay male pronging — so not for kids or the sexually modest) The day started with some Elia...

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Take it from the man on the can

Another adventure in dubious commercial names and slogans. In the past few days the hyperkinetic tv pitchman Phil Swift — the id of the Flex Seal company, the Billy Mays of liquid rubber — has been...

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Many a pickle packs a pucker

O pickle, my love / What a beautiful pickle you are! Blame it on Nancy Friedman (@Fritinancy on Twitter), who took us down to the pickle plant in Santa Barbara on 7/18, citing these 5 delights, with...

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The Bagels of the Damned

 (goodbye, July). A cartoon ad for New Yorker Bagels, offering “22 flavors of fresh hand-rolled bagels” made daily in New York City: (#1) Going straight to bagel hell on the Circle Line Tour of the...

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Z fudge

 Hail, Caesar Augustus! (rabbit rabbit rabbit for the 1st day of this month, August) Hail, Helvetia, unus pro omnibus, omnes pro uno! Swiss flags for Swiss National Day, August 1st; I am of course...

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Sniff my leather, Boy!

(Racy-raunchy topic, probably not to everyone’s taste, but not actually into sexual organs or man-on-man sex.) From the annals of commercial naming: today’s entertaining ad flashing by me on Facebook,...

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Moon Over Palo Alto

Facebook ads alert me to the fact that the Mid-Autumn Festival is fast coming — mooncakes! mooncakes! time to get your mooncakes! —  and that it’s on the early side this year — Saturday 9/10 (with the...

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Breaking through the wall

Today’s Piccolo / Price Rhymes With Orange strip is a play on specific American tv commercials (with some gentle old-age mockery folded in), so will be baffling to any reader who doesn’t recognize the...

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Microphallic symbols from Pretzelvania

(Content warning: considerable phallic talk, but with distanced vocabulary and no vivid images.) It started back on 7/22 with a Facebook ad for the pretzels.com (hereafter, P.C) company, a page of...

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FUBU, fubu, FuBu

(Content warning: the F-word and the F-act (especially between men) figure prominently, though not vividly, in what is to come. So do hiphop clothing and tofu burgers, but if you’re uncomfortable with...

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Tastes like glazed donut

(Gets right into gay men’s sexual  parts, fore and aft, and man-on-man sexual acts, using street language, so not suitable for kids or the sexually modest.) … or like cherry, vanilla, peach, or pumpkin...

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The Tale of Raunchy Appetizers

A gripping adventure, begun yesterday in my posting “Invitation to the groaning phallic board”, which was temporarily abandoned due to illness. The final chapter in the story of this raunchy appetizer...

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Tailored advertising

This is very much a Mary, Queen of Scots Not Dead Yet posting — it’s been a truly terrible day, but I’m still kicking (though I have no speaking voice and have already slept 13 unhappy hours since...

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Santa smokes Turkish

(There will be plain talk, in street language, about sexual acts, so this posting is not for kids or the sexually modest.) From Richard Hershberger (passed on to me by David Kathman), this 1920...

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