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Unintended ambiguity

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Now appearing on many sites, this vintage (1936) promotional ad for the Willesden Electricity Dept. (in northwest London):

The (presumably) intended reading is that it is anaphoric to work; ‘let electricity do the work’. But do it is a VP anaphor as a whole, so that the reading ‘let electricity kill your wife’ is only too easy to get.

The caption identifies the source as the Milne Museum — the Milne Electrical Collection at the Amberley Museum in West Sussex.



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